How Much Does an Online Store Cost in 2026 (and Where to Save)
An online store in Ukraine in 2026 costs from $500–800 for a basic shop to $5000+ for a project with custom logic. Our turnkey store starts from $800 — with a cart, online payment and shipping. Here's what you're paying for and where you can save without hurting sales.
What's included in the base price?
- Product catalog with categories and filters
- Cart and checkout
- Online payment — cards, Apple Pay, Google Pay
- Shipping — Nova Poshta with tracking
- Mobile version — over 70% of purchases in Ukraine happen on phones
- Admin panel for products and orders
If any of these is missing from a quote, ask what it costs separately. That's exactly how a "$400 store" turns into $1500.
Which features do you need at launch — and which can wait?
Need right away: payment, shipping, a clear catalog, fast loading.
Can wait:
- Customer accounts — early on, guest checkout is enough
- Loyalty programs and bonuses — worthwhile from hundreds of orders per month
- Multi-currency — if you only sell in Ukraine
- ERP/accounting sync — a spreadsheet covers dozens of orders
This keeps the launch budget within $800–1000, with extensions added once sales appear.
How much does product upload cost?
Manual content is the most underestimated budget line: one product card with photos, description and specs takes 10–20 minutes. A thousand products is weeks of work. Our package includes uploading the first 50 products; larger catalogs are imported from spreadsheets or feeds — agreed at the start, not after delivery.
Your own store or a marketplace?
Rozetka and Prom bring ready-made traffic but take a commission on every sale and never give you the customer base. Your own store means your customers, your analytics and independence from someone else's rules. The working scheme for most niches: marketplaces for first sales + your own site for margin and repeat purchases. A store also unlocks Google Shopping — buyers see your products right in search.
What does running a store cost?
Hosting $5–15/mo, domain ~$15/yr. We have no mandatory support: the store and code are yours forever. If you want it — care from $20/mo, and the calculator prices your exact catalog.